BACHELOR OF BUSINESS MANAGEMENT
(Affiliated to Bangalore University)

The main objective of the BBM program is to prepare young students to  take up challenging careers at the entry level in business and industry in the context of globalization and liberalization. The program is also designed to equip students with multiple skills such as analytical, decision making, technical, interpersonal and technological skills.

The Bachelor's program at Alliance School of Management is designed to develop a holistic personality in students, enabling them to succeed as professionals while at the same time finding fulfillment in their personal lives. The ultimate objective is to prepare young professionals to be responsible and responsive to the demands of society in an ever changing environment making this planet a better place to live in.

• Enabling students to acquire contemporary management ideas and concepts.
• Developing the ability of students to apply such concepts to practical situations.
• Providing a comprehensive learning experience, designed to meet the needs of Global Business.
• Facilitating learning through complementary networks of students, faculty and industry professionals.

Requirements for Admission: Students seeking admission to the BBM program must have passed Pre-University / Higher Secondary / 10+2 examinations or equivalent of any recognized Board or Council in any discipline.

Duration of the Program: Three years (6 semesters)

• Each semester shall be taken as a unit for the purpose of calculating attendance.
• A student shall be considered to have satisfied the requirement of attendance for the semester, if he/she has attended not less than 75% of the number of working periods in each of the subjects.
• A student who fails to complete the course in the manner stated above shall not be allowed to take the university examinations.

An elective stream is offered only if a minimum of 20 students opt for the stream

Elective - I Human Resource Management
Human Resource Development	Industrial Relations
Labour Laws	Labour Welfare and Social Security

Elective - II Marketing
Product and Sales Management	Advertising and Media Management
Consumer Behavior	Marketing of Industrial goods

Elective - III Finance
Financial Markets and Services	International Finance
Cost and Financial Analysis	Portfolio Management

Elective - IV Information Technology Management
E-Business and Web Designing	Enterprise Resource Planning
Data Base Management	System Analysis and Design

Elective - V Insurance
Principles and Practice of Life Insurance	Principles and Practice of General Insurance
Acturial Science	Risk Management

Elective - VI Advertising and Media Management
Advertising	Media Management
Multimedia	Technology and Advertising

Elective - VII Tourism
Tourism Business	Tourism Product
Tourism Marketing	Travel Agencey and Tour Operators Business

Elective - VIII International Business
EXIM Trade	International Marketing
International Finance	International HRM

Students are expected to study a business problem from different dimensions and recommend solutions or alternative courses of action. The project report tests whether the students have developed the ability to apply concepts learned during the course to practical situations.

The course titles and contents are subject to change based on University Directives. The program will be conducted at the City Campus (No. 2 & 3, 2nd Cross, 36th Main, Dollars Scheme, BTM 1st Stage, Bangalore - 560 068). Students can also use facilities at the Central Campus during their course of study at ALLIANCE.