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Core Faculty
Alliance Business School Resident Factulty - Asha P
ASHA P
Telephone: +91 80 30938167

Fax: +91 80 27841600

E-mail: ashasree@alliancebschool.ac.in
 
 

Bio-Data

Prof. Asha. P is a MBA graduate from the University of Madras. Prof. Asha has 6 years of teaching experience. Prof. Asha has been teaching MBA students affiliated to the Anna University, and is also associated with conducting training programs in communication skills and personality development. Prof. Asha has attended Faculty Development Programs on case methodology from IIM-K and presented papers in National / International conferences in HR. Prof. Asha has published articles in national and international magazines and written columns in academic websites.

Publications

Harnessing Creativity in Advertisements. Advertising Express, ICFAI University Press, Hyderabad, February 2009.
Likeability Matters in Television Commercials. Advertising Express, ICFAI University Press, Hyderabad, October 2008.
Motivating through Equity. Advances in management, August 2008.
Role of Organizational Citizenship Behavior (OCB) in Organizational Effectiveness. HRM Review, ICFAI University Press, Hyderabad, July 2007.

Areas of Interest

Primary area of interest: Employee Engagement, Organizational Behaviour, Communication.
Other areas of interest: Performance Management System.
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