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Core Faculty
Alliance Business School Resident Factulty - Prof. Ray Titus
RAY TITUS

Telephone: +91 80 30938111

Fax: +91 80 27841600

E-mail: ray.titus@alliancebschool.ac.in
 
 

Bio-Data

Prof. Ray Titus specializes in the area of Corporate & Marketing Strategy and Consumer Behavior.
Prof. Titus completed his graduate studies in Hotel Management, specializing in Food and Beverage from the Institute of Hotel Management, Trivandrum. Prof. Titus holds an MBA from International Management institute, Belgium, and a Post Graduate Diploma in Management from the Indian Institute of Planning and Management, New Delhi. Prof. Titus is also a certified Six Sigma Green Belt (awarded by KPMG).
Before joining the academic fraternity, Prof. Titus was an Industry professional with career stints at Landmark Gulf Group (Dubai), Taj group of Hotels (Bangalore; New Delhi), Amalgamated Bean Coffee Trading Company (Bangalore) and Internet Incorporation Technologies (Cochin). In Prof. Titus professional career, he has partnered leading companies such as Schulstad Frost A/S, Denmark; Nandos Corp, South Africa; PepsiCo Middle East; Baechs Conditori, Hobro, among others.
Prof. Titus is an active Industry Trainer and Consultant having conducted programs at Oracle Corp.; WIPRO; Levi Strauss; KSRTC; BSNL; Patni Computers; Astra Zeneca; MICO; Robert BOSCH; Tenneco Automotive; Festo Controls, LM Glass Fibers; Tata Elexsi; E-Macmillan; iORMYX; Fouress Engineering; Jayam Impex; Falcon Tyres; Central Silk Board; Nunhems; Easun Reyrolle; Himalaya Drugs; Rollon Hydraulics; Axes Technologies; Microlabs; Delphi Automotive Systems and Power Grid Corp., Lifestyle International Pvt. Ltd..
Prof. Titus acts as a Marketing Consultant for companies such as Verdant Telemetry, Netgain Solutions, INI Technologies and Great Orion Corporation. Prof. Titus also serves on the Editorial Board of Alliance Anthology of Case Journal and is a member of the List of Experts Panel at the Gurukul Institute of Management and Information Technology.

Research

Ray Titus' research interests are in the study of Consumer Behavior and Business and Marketing strategies.
  1. "Qualifying and segregating static and dynamic components in service processes for benchmarking exercise"
  2. "Custom-Standardization - Global Expansion Model in Food and Beverage Retailing"
  3. Mapping Psychological value driven shifts in Consumer evaluation

Publications

Paper:
Titus, Ray. "Enhancing Commodity Business Competitiveness through Forward Integration." Conference on Global Competitiveness. 2005 (March)
Case Study:
Titus, Ray. "From the Bean to the cup". (Amalgamated Bean Coffee Trading Company) - Renvoi Management Case Studies. 2005 (Sep)
Articles:
Titus, Ray. "Deciphering the Indian business Space" Ezine articles. 2005
Titus, Ray. "The importance of Value Mix". Ezine articles. 2005
Titus, Ray; Baligar,Vinaya Prabha. "Behavioral Extensions and Its Implications at Workplaces". Ezine articles. 2005
Titus, Ray. "The Fallibility of Psychological Testing". Ezine articles. 2005

Areas of Interest

Primary area of interest: Consumer Behavior, Corporate Strategy
Other areas of interest: Marketing Management, Services Marketing
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business schools, executive education
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